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Tag: IP strategy

Why Businesses Must Avoid Use of Unregistered Trademarks: Risks and Threats to Brand Protection in Nigeria
Intellectual Property March 17, 2021

Why Businesses Must Avoid Use of Unregistered Trademarks: Risks and Threats to Brand Protection in Nigeria

by Gabriel Eze, Associate Introduction However well established a brand may be, it must  continue to adopt an intellectual property (IP) strategy that aligns with its business or organizational model and goals otherwise risks missing out on revenue opportunities. Today’s.. Read more

The registration of intellectual property (IP) is not where IP ends.
Intellectual Property IP & IT Advocacy October 21, 2017

The registration of intellectual property (IP) is not where IP ends.

by Ademola Adeyoju, ademola@infusionlawyers.com.ng Download PDF.   Largely driven by advancement in technology, the global economy continues to evolve and grow in new and unanticipated ways. From the invention of personal computers to mobile technology; from the Internet to Nano.. Read more

Millions of SMEs and startups fail every year because they have weak or non-existent Intellectual Property (IP) strategy.
Intellectual Property April 23, 2017

Millions of SMEs and startups fail every year because they have weak or non-existent Intellectual Property (IP) strategy.

Millions of SMEs and startups around the world have poor internal management practices and lack knowledge of what IP regimes offer. These two factors do not only affect business growth and expansion, but also kill business.